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How to Become an Online Infopreneur
Information marketing has taken the internet by storm. As more and more people begin utilizing digital information, and reading and learning online, more opportunities open up for information marketers.
If you have specialty information or have a passion for a topic, information marketing may be the perfect business model for you.
What Is an Online Infopreneur?
An online infopreneur is someone who makes a living selling information.
According to Wikipedia, an infopreneur is an “entrepreneur who identifies opportunities for creating enterprising information-based businesses by identifying knowledge deficiency situations and selling target-based information products and services, mainly through the internet”.
It can be a very profitable business model. An example is someone who is an expert when it comes to bird training. They have a passion for or a strong interest in training birds.
They might create training manuals, videos and courses on how to train your pet bird. The information could range from beginner to advanced tricks like how to train your parrot to play dead.
Sounds crazy, right? I mean, who needs to train their parrot to do that? Believe it or not, there’s a market for it.
Finding Your Niche as an Entrepreneur
Just like any business, an online infopreneur’s first job is to determine what their passions are and if there’s a market for it.
You might begin by making a list of the topics you’re knowledgeable in or passionate about. Then you begin your research. Using keyword research tools like Ubersuggest and investigating online, you’d look to see if people are searching for that topic.
Continuing with the parrot training topic, perhaps that infopreneur began with a passion for birds. They found during their research that many people were struggling with their exotic birds.
They were biting and screaming and being generally unruly. This infopreneur then saw that there weren’t a lot of other businesses providing information on the topic. In short, there was a good demand for the information but not much supply. This is the perfect opportunity to create an information marketing business.
Find a Profitable Niche
So your first step is to find your interests and passions. Your second step is to research them for profitable niches. A niche is a specialty topic. It can also be a demographic like teen bird trainers or bird training in the desert south-west. Or it can be a skill level – beginner bird training, for example.
Once you’ve chosen a niche, it’s time to create your website and information products. Your website will be dedicated to helping your audience learn what they need to know or want to know about your topic. You might post free article or video content. You may offer free reports and digital downloads.
How to Start Your Business as an Infopreneur
Thankfully, these days, almost anyone with access to the internet and a bit of start-up cash can start their business as an infopreneur.
The most important thing you’ll need to do to get started is to create a self-hosted website. If you’re still not sure, here is a run-down of the difference between a free WordPress site and a self-hosted one.
You might be thinking that it would save money to create a free site, but if you’re serious about making money with your business, you’ll want to go the self-hosted route right from the start.
I see so many bloggers make this mistake in the beginning and then regret it later. You can read all about how to easily (and cheaply) set up your own WordPress, self-hosted site here.
Make More Money by Offering Sales or Services
Once you have people interested and accessing your free information, you can take them to the next step which is to offer them a product to buy. Often this is an ebook, an online course or a video series.
The information products that are successful generally solve a problem for their audience. For example, “How to stop your parrot from biting.” You may uncover common problems during your research or you may need to do additional research to find the answers.
Conclusion: Becoming an Infopreneur
If you have a passion, interest or specialty knowledge about a topic, consider using that to create an information marketing business. It’s a great way to make an income. Some information marketers have gone on to make millions from their books, courses and videos. To your success!
Ready to quit your day job and become an infopreneur? Check out this free workbook to help you decide if it’s time to take the leap!