What is Tailwind?
Tailwind is an amazing auto-scheduler, used initially for Pinterest but has expanded it’s reach to Facebook, Twitter and has just launched some incredible new features with Instagram posting. It allows you to take graphics or pictures that you have created that are linked with your blog posts and share them to Pinterest in the future, all in one click!
I actually got on board with Tailwind program in the very first days of starting my blog. The registration was free for the first 100 posts and I had been seeing a ton of great reviews on it, so naturally I signed up to check it out.
I’ll be honest. I looked around a little, shared a couple things, felt a little overwhelmed and didn’t go back for a few weeks. In fact, I almost completely threw the whole concept out the window.
But, luckily, with the help from Megan Johnson over at http://www.lovefamilyhealth.com and her phenomenal Pinterest Ninja eCourse, I got right back into the swing of it. That would have been a blog-killer if I hadn’t. whewwwww
It has made a huge difference in my Pinterest interactions and engagement! Over 1000% increase in fact! I posted a full review of the Pinterest Ninja course if you would like to check it out.
I’m going to share with you step-by-step just how easy this process is so that you don’t throw in the towel on this time and game-saver for getting traffic to your blog posts!
First, Get Your Post Ready
You’ll need to create an appropriate sized picture for each social media sharing site and add ALT Descriptions in EVERY picture using all keywords or phrases and hashtags (this makes adding to Tailwind super simple- you’ll see later). Save all of these photos somewhere within your post.
For my posts, I prefer either Canva or PicMonkey to create my graphics as they are easy to use and have a free version available with the option to upgrade to more features. As a beginner, the free version will work just fine.
To save you some time, generally the picture that you have set for your feature photo will work for both the Facebook and Twitter posts but if you want to create your own from scratch, here are the optimized dimensions (as of May 2018).
|Social Media||Size (px)|
Proofread and Double Check Everything
Yes! Do not skip this or skim it too fast. This is really important as you won’t want to be deleting them later or wasting your Tailwind or Tribe share counts.
Trust me on this one. It’s really embarrassing to find out a post you created was re-shared by a huge developer with SPELLING & GRAMMATICAL errors.
You I learn the hard way I guess.
After the blog post has been thoroughly edited and officially published, it’s time to share your magic to Tailwind and Tribes.
The easiest way to do this is to download the Tailwind app to your browser. (You can use Tailwind in both desktop and an iOS version; unfortunately it’s not available for Android as of this publishing date).
This will allow you to choose several graphics at one time. You can find the desktop download at the Chrome Store here.
When you are ready with your post opened, click on the Tailwind icon in the top right hand corner of your browser and all of the available graphics for that post will pop up.
Choose Your Social Media Graphics
Choose the graphics you would like to share by clicking on each of them. You will know they are selected as they will have a blue line around them.
When you have selected all of the ones you want, click on the green button bottom right hand corner that says – GO SCHEDULE!.
Choose Your Pinterest Boards
For each graphic, you will need to add all the boards you would like to schedule to, including your group boards.
Don’t forget to schedule to your own business Pinterest board. If you don’t have one, you should.
You will notice that all the work you did adding ALT Descriptions and hastags in the beginning have paid off and have been transferred over to the Tailwind posts! YAY!!
At this stage, you also have the option to check off to share to your Facebook page, personal Facebook and/or Twitter account if you set those up in the settings in Tailwind.
Note: If you choose to share to Facebook, you will need to add a post description as well to go along with the picture. If you have chosen that graphic to post to multiple boards, it will only be posted once to Facebook.
Add to Tailwind Tribes
Tribes are a section of Tailwind that is similar to a group Pinterest board in that you load your pins there to be shared. The big difference is the ability to produce analytics of how all of your pins are doing within the Tribes. It’s a great way to track the performance of a pin or a post at any given time.
Once you have picked all your boards and made sure your descriptions are good, click on the Add to Tribes icon within each post. When you are adding to Tribes, you can hover over each one to see if you are within the rules of the Tribe. For example, sometimes you cannot add more than one graphic from the same post or sometimes the Tribe will only accept long posts.
Next, click on either Add to Queue within each post or the green Schedule All button at the top right. Your posts will automatically fill up the schedule for you! Easy, peasy!
Pro Tip: While you are in the Tailwind App, add some additional content to your Pinterest boards
After your posts have been scheduled, a pop will will show with content that is similar to yours that you might like to share. Believe it or not, it is a good practice to share more of other’s posts than your own.
Not only does it look less spammy on your end, but you will be adding quality content to your own boards which will draw more engagement.