Interview with Marketing Coach, Nicole Santer
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Serendipidous Meeting of the Minds
Nicole and I “met” in the same way I have “met” most of my blogging cohorts. Through a Facebook group.
I had been dreaming of building and launching a course and had no idea where to even get started when out of nowhere, her comment appeared. Nicole was looking for someone to do a live interview on the marketing behind launching a product.
I was the first to jump in and take her up on it. It was a match made in heaven.
I later learned that she had been thinking about starting a blog as well. I’ve said ever since that our meeting was meant to be and that there was a reason we came together.
Since then, we have had online wine meetings of the mind and are putting together our first collaborative course. I know that you are going to LOVE her! So, of course, I had to interview her. So that she can pass her masterful wisdom on to everyone I know.
The live video is at the end of the interview if you’re wanting to watch or listen on your commute to work. Enjoy!
How did you get into marketing?
It was really by fluke. I originally started my entrepreneurial journey as a health and fitness coach when I joined an MLM. Then after about 3 years of representing other people’s products, I decided that I wanted to branch out and do my own thing.
I tried LOTS of different things and then I landed in the marketing space. I have a business background with being in sales for the last 15+ years in my corporate role and marketing has always come really easy to me – I guess it’s just my zone of genius and what I could literally talk about for hours.
What exactly is a funnel in online marketing?
Great question. A funnel really is a sales funnel where you bring people who are cold leads (people who don’t know you at all), warm them up so they get to know, like and trust you and then convert them into paying clients. This can be done on your social media, in a blog or with email marketing.
How do you build a funnel system to increase sales?
The whole strategy behind a funnel is that you are always growing your audience by adding in new cold leads into your circle. Then as you show up and provide value to them the hope is that these people will want to buy what you have to offer.
The best way to do this is to have a great freebie (ebook, workbook, audio, video etc) that helps your ideal client solve one problem. The best things save people time and or money! You want to avoid anything that is too long, takes too much time to consume or is just overwhelming – sometimes less can be more so it doesn’t end up in the freebie graveyard with other unopened emails in their inbox.
Then after someone say yes they want your free thing, I would suggest adding a tripwire onto the thank you page (this is a low cost offer that is the next logical step in the buying process). I tend to repurpose my workshops or mini courses for this. It’s a great way to get clients for the first time, serve them with some amazing value and help bring in some extra cash into your business.
Then from there you would follow up with a series of emails that deliver the free thing, nurture the new lead and invite them to take the next step to work with you. Then after that series of emails is done you would add them to your master email list for ongoing marketing and promotion.
What is the typical conversion rate/ROI for funnels?
Landing Pages typically convert at 20% but I tend to get 60-80% with mine.
Tripwires are 1-2% but I have some tricks that have moved that to 6-8%.
The overall upsell is hard to say but normally 1-2% of a list will buy depending on the offer and price point.
Here is an example for one of mine: free lead came in from sharing my freebie in other FB groups (I don’t know how we connected). She then purchased a $197 package with me for a course. After working together, she went on to a become a high level client with my 3 month mastermind and made a $3K investment. So the ROI on this person was very high.
Do you have any tips or strategies for putting together your first funnel?
Yes lots but I’ll give you my top 3:
- Reverse Engineer it. Start with what you want to sell at the end (1:1 coaching package, course etc) and then make sure that all the pieces (freebie and tripwire) work and flow together.
- Keep it simple. Reuse some of the content that you have so you’re not having to reinvent the wheel. Also, remember that done is better than perfect and you’ll need to make some adjustments once you get it up and running and watch your conversion rates.
- Know your Numbers. The conversion rates I shared before are KEY. You need to know what’s working and what’s not working so that you can fix where the issue is. Typically we need 100 people to go through a funnel to really measure if it’s going to be successful or not. But if your landing page is only getting a 5% conversion rate (only 5 people out of 100 who land on the page actually give you their email address) then you gotta get that working before you worry about open rates on your emails.
Where can we find more information on your coaching packages and connect with you?
The best place to find me is hanging out on FB. My business page is @CoachNicoleSanter and my website is http://www.Nicole-Santer.com plus I’m always in this group if you have any questions when it comes to email marketing, sales funnels, tech and launch strategies.
And as a gift for all you amazing people watching this I have a freebie that will help you even more when it comes to creating (or tweaking) your sales funnel. My workbook Sales Funnels Made Simple is a 7 page workbook that will help you map out everything you need to get your funnel up and done. Plus, if you opt in you’ll get to see exactly how I set up my funnel. 🙂
Nicole Santer is a business coach who helps women build their audiences, create amazing offers and bring in consistent sales from a place of fun and flow! She’s passionate about all things tech and automation and wants to help you work smarter not hustler harder to create the business of your dreams!