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How to Reach New Audiences in Your MLM Business
Are you tired of begging your friends and family for “just one more party”? Do you wonder how those top-level performers get so much exposure? (No, they don’t all have giant families or friend-circles either).
So, how do they do it? They leverage the power of social media on have an online presence. And, I’m not talking about Facebook lives (though, those are great!). I’m talking about blogging.
BLOGGING. That’s how.
When I found out the world of blogging existed, I was dumbfounded. And MAD. I couldn’t believe that I had never taken advantage of the opportunities that were right in front of my face.
In my first month of blogging, I had over 800 new people visiting my site. I’m pretty sure if I added up all the Facebook pages for each of my MLM businesses, it wouldn’t be that high.
Do you need special skills to be a blogger?
Not at all! That’s the beauty of it all. You’re probably already putting yourself out there on Facebook or Instagram. This is just a new way to reach people. There are a ton of courses (both free and paid) to help you get started, just do a Google search.
Two of my favorite resources are the Blogger’s Glitterati VIP Hub, which is a monthly membership site to help you get your site up and running in 30 days and the Ultimate Bundles Genius Blogger’s Toolkit. The GBTK comes out only once per year and is packed with courses, books and tools on everything you need to know after you’ve got your blog up and running.
PRO TIP: If you snag the Genius Blogger’s Toolkit this year, you get a free year membership to the Blogger’s Glitterati! DOUBLE WIN!!
Improve Your Direct Sales Business by Blogging
I’ve been involved in several direct sales companies over the past 10 years and had some really amazing success with some of them. Free trips, incentives, bonuses. All of it.
But something changes at around the 1-2 year mark with every one of them. (I’ve done 4 seriously). I would whip through all my friends and family as customers and all of a sudden, I started feeling “icky” about the practices that I needed to do to keep that revolving door of new leads coming.
Adding strangers to my personal Facebook accounts, sending messages that start with “hey, girl!” followed by a ton of emoticons (seriously – ICK). It just wasn’t me and so I would start to drift off and find a new exciting business opportunity just to start the same process all over again.
But when I would hit that mark again. It was downhill for me at that point. I just wanted a way to find new customers easily without being THAT person.
Don’t get me wrong. I LOVE the idea of direct sales and network marketing. I have done so many incredible things with it and it has made me who I am today. It got me out of my shell and gave me crazy levels of confidence.
So, you are in a multilevel marketing company and they already provide you with a website. Maybe even send your customers a newsletter every so often. Why would you want to spend even more money to start your own blog?
Find new leads and get new customers
When I started blogging, it was like a giant
All I needed to do was to start a blog to compliment my business. You can start your own blog too! I wrote a whole post on how to Start a Blog in 3 Simple Steps or you can check out my free downloadable guide on starting today!
Here’s the thing. With a blog, you wouldn’t need to feel like a leisure suit Larry schmuck. Not salesy. Not “icky”. Because your traffic – your leads, will come to you!
Unfortunately, it came too late for my latest business in beauty sales as I had already pretty much made up my mind to move on.
But I knew that if I ever ventured that direction again, I would definitely explore blogging as an option to grow my business in a way that felt authentic.
There’s a few great reasons to start a blog if you are in direct sales.
1. Exposure to more people
In one survey, researchers found that the average Facebook user has 155 friends
And if you’ve ever worked in any network marketing, you already know that’s just not going to cut it. You literally need to reach thousands to keep your leads fresh.
In my first full month of blogging, I had 660 visitors to my blog. NONE OF THEM WERE FAMILY. And I had absolutely no idea what I was doing.
Even after a solid year and a half of trying to build my following in my Facebook group for my beauty business, I still only had less than 200 members.
In fact, the
2. No more harassing your family and friends
Sure, your best aunt wants to support you by buying everything in your
But those things run out over time. Then you have to move to your friends.
They do the same and if you have a couple good ones, you might be able to get a couple parties a year from them. But that runs out too.
Then they’re dodging you at the local grocery store (cause there’s only one)
At some stage, you almost feel like you’re begging. GROSS. Sound familiar?? I’ve been there.
It’s like boom then BUST. Over and over. UNLESS you find a new way which can literally reach thousands of new customers all over the world. Blogging. That’s how.
3. Starting a blog can help with other opportunities to earn passive income
As a rep, you obviously have an opportunity to make commissions, bonuses, and earn trips. Those are all amazing perks of the
But, combine that with the possibility of passive income and you have a potential gold mine.
What is passive income? It’s when you set your blog up with things like affiliate links, marketing other peoples products or you sell your own content like digital worksheets, books or courses.
For example, I did a post on some of the best products to use if you are a beauty blogger. This post contained affiliate links. When someone clicks on those links and purchases, I get a small commission.
And all I did was write a review of the things I was already using to work my business that I loved. Easy peasy. You can check out that beauty review post here.
There are literally thousands of places you could be an affiliate for. Just type in your industry name and the word “affiliate” in a Google search bar and see how many come up.
You can also use other related markets as well. Say you were in the home decor industry. You can team up with places like Wayfair to boost your income by referring your clients to products that will help them and that you already trust and love.
4. With blogging, you can have more meaningful interactions with your customers
More traffic means more interactions and better relationships. After all, direct sales is a relationship industry.
You can write content based on what your client’s needs are. If you are in home decor, you can write about the best way to hang a picture gallery. If you are in the beauty biz, you can discuss and compare the best products for
Writing articles specifically for your clients needs builds trust. Trust is the key to having a solid customer base. I had customers who wouldn’t buy from someone else, even if it was the same product, just because they trusted me.
Here’s the best thing about blogging and direct sales. You build your relationship first so that when it comes time to sell, your audience already trusts you and so the sale becomes the easy part.
5. Build mailing lists and contact your customers
Having a place where your audince can subscribe to your mailing list means that you can send your customers information when you need to and that is relevant to them.
Mailing lists will allow you to send out information to your customers how you want it to look. Even if your company sends something out, it’s not personalized by you. You get to control every aspect of building and maintaining those relationships over time.
Another reason that building an email list is so important- People move on, try different things, and evolve. You build meaningful relationships with your clients and then something happens. Maybe the company folds.
When you have a blog, if ever you decide to move on to something new, those customers remain yours. You can still keep those relationships that you have worked so hard to build through your mailing lists.
Are you in direct sales? Have you thought about starting a blog to increase your leads? Drop me a comment below, I’d love to hear your story!